Araby by joyce free essay sample

Middle Easterner is a short mind boggling story by Joyce that I accept is his very own impression life as a kid growing up. The story centers around break and dream; about haziness, depression, and edification: and its consistent battle among standards and reality I trust Arab utilizes numerous topics; the two generally evident to me are departure and dream however I see indications of religion and a young men first love. Bedouin Is an endeavor by the kid to get away from the depressing murkiness of North Richmond Street. A repetitive subject of murkiness overhang Itself through the companion Manges sister who absently Is his first love.Arab Is tied in with getting away Into the universe of imagination. She Is the light In his dream, somebody who will lift him out of obscurity. The kid considers the to be at Arab as a chance to prevail upon her, as an approach to light the flame In her eyes. We will compose a custom paper test on Araby by joyce or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In any case, the kid Is increasingly clumsy at that point modest, and the lost for words to express. He Is driven by wants and battling with the absence of experience to get past the occasion. He fantasize about her, how bringing her a blessing from the bazaar will catch her heart.He has guaranteed her a blessing and he anguishes over his uncles late get back and his distraction. In any case, he is determined and gets a vacant train to the real world. The youngster at the stall overlooks him while she plays with the men. At the point when she at last methodologies, he freezes in gaze, by his cumbersomeness. As the lady dismisses and strolls, he understands the chance of making his companions sister through blessing has sneaked away. At long last, anguish consumes in his eyes as the virus grasp of reality grabs hold of him as he bumbles with the coins in his pocket.

Organizational Behavior and Leadership Essay Example | Topics and Well Written Essays - 1750 words

Hierarchical Behavior and Leadership - Essay Example National profitability, expanding authoritative viability, lessening representative truancy, and expanding work fulfillment among the representatives of an organization. At the point when a worker joins another association, the individual brings to the association another and special arrangement of individual foundation and qualities from different associations (Griffin and Moorhead 2010, p. 3). The supervisor of that association must have the option to perceive the one of a kind point of view of the new representative so as to deal with a superior working relationship with that worker. This comprehension of representative practices so as to improve hierarchical viability is known as authoritative conduct. The fundamental motivation behind the investigation of hierarchical practices is to apply standards to expand the authoritative adequacy by inspecting the individual effect and to acquire required enhancements the authoritative structure. Execution of the fundamental standards is c ritical to acquire a positive change the authoritative structure. The board of the organization should be completely mindful of the fundamental objectives and targets of the organization so as to execute the standards behind any hierarchical conduct. A portion of the primary destinations for the use of standards incorporate comprehension the employees’ nature, understanding the hierarchical culture, creating compelling pioneers, growing great groups, and expanding the efficiency (Stevens 2007). Considering authoritative conduct is critical for the troughs for expanding efficiency of any organization or association (Miner 2007). The investigations not just makes a worker know his significance in the association as a representative yet additionally causes him grow great attributes and practices required to advance in the expert profession. In the event that we talk about global associations, we can say that such associations have unmistakable hierarchical qualities that give a one of a kind setting to authoritative practices.

Blog Archive MBA News A Philosophical Side to Business School

Blog Archive MBA News A Philosophical Side to Business School Increasingly, business education seems to be embracing a bigger picture. Alongside other discussion this week surrounding the merits of teaching Plato to plumbers, an article in the  Wall Street Journal asks whether philosophy and abstract thinking may hold relevance to MBAs. The London Business School’s new “Nobel Thinking” elective, for example, invites business students to study the origins of revolutionary economic theories developed by Nobel Prize winners. At the University of San Diego’s School of Business Administration, students are supplementing case studies with anthropological insights. In a similar spirit, the Copenhagen Business School plans to grow its master of science in business administration and philosophy program to attract more international students. This emphasis on studying ideas beyond the traditional realm of business not only allows future business leaders to draw on more varied theoretical perspectives, but also offers them a unique opportunity to ask important critical questions. “Courses like ‘Why Capitalism?’ and ‘Thinking about Thinking,’ and readings by Marx and Kant, give students a break from Excel spreadsheets and push them to ponder business in a broader context,” explains the WSJ article, adding, “Expect more abstract ideas in business schools soon.” Share ThisTweet News

Gender Roles in the Media Essay - 3973 Words

From the moment they are born and wrapped in a pink or blue blanket, a childs gender is unmistakable. From this point on, they will continuously be bombarded with the socialization into their gender by many sources. One of the main sources of this socialization is media, more specifically television. The purpose of this paper is to describe gender roles and stereotypes, and to take a closer look at how the medias representation and portrayal of males and females affects children. Gender differences are the sets of attributes socially and culturally constructed on the basis of birth assignment as male or female (Creedon, 1993, p.5). When a baby is born and wrapped in a colored blanket based on their gender, one of the first†¦show more content†¦They are also more often portrayed in employment than females, and more males are shown in higher status occupations than females (Durkin, 1985, p.26). For female viewers, especially young females, this depiction of women as low ranking in society can be detrimental to their self-esteem, and can also lead females to be more self-critical. This idea is one that is easily understood when thought about through the perspective of Cultivation Theory. For girls growing up, the only role models they have, initially, are their mothers. As they become older and are exposed to media on a more regular basis, they begin to develop associations with the characters on TV. Girls, more so than boys, begin to base their ideas of who they want to be according to the characteristics of their role models. Because the character roles shown on television are so stereotypical according to gender, too much exposure to media can be dangerous for children. Research suggests that heavy television viewing contributes to sex-role development and/or reinforcement among youth (Craig, 1992, p. 112). This is because, as girls and boys watch television, they begin to believe that the characters they view are based on real life, as Cultivation Theory predicts. Children, especially young children, begin to gain their life experiences through the television instead of experiencing lifes lessonsShow MoreRelatedGender Roles And The Media867 Words   |  4 Pagessee women in the media have many roles that men have, such as, police officer, doctor and running to become president, while a nurse and teacher have emerged as both men and women jobs. Over time, the media show how gender role had changed but are what the media is showing the truth about the gender roles in the United States. Historian and scholar had written about this subject of gender roles and how the media affect our view. Thesis statement Reality vs. Fiction Is the media giving the publicRead MoreMedia Representation of Gender Roles1954 Words   |  8 PagesHistorically, social and feminist scholars have focused on media representations of gender roles and how they affect the lived experiences of women (Green, 2013; Soulliere, 2006). Gender is widely considered to be a cultural rather than strictly biological creation, and it is often constructed and represented through popular culture media such as advertisements, magazines, and television (Soulliere, 2006). While women have made great strides in expanding the culturally acceptable definition of femininityRead MoreThe Effects Of Media On Gender Roles1963 Words   |  8 Pages Media is definitely one of the most powerful forms of agency for social control. Yet, words alone are exceptionally powerful as well. Media consists of television, radio, internet, books, and so on. Commercials, for example, are a strong field of influence. When creating a certain messag e, commercials are able to manipulate people’s attitudes, beliefs and opinions, whether negatively or positively. Persuasion in the media is influential and it does not affect only adults, but children as wellRead MoreThe Importance Of Media And Gender Roles2009 Words   |  9 PagesMedia comes in all forms and so do gender roles and representations. The question I asked was: What are gender roles? My more specific question was: How do TV shows pander to their audience? I was interested in this question because I am in a fandom whose TV show is meant for a younger and female audience but has amassed a large audience whose main features are that they’re largely teen and adult males with some female adults. The biggest part of this fandom is the whole â€Å"love and tolerate† idealRead MoreMedia s Influence On Gender And Gender Roles Essay962 Words   |  4 Pagesis surrounded by media. Media plays an enormous role in affecting the way we perceive gender and gen der roles. Media as well as communications are known to be the key elements of how people live their life in the modern age. The media can be a very inviting place, since it has so many things inside of it that appeals to people worldwide. At the same time, the media can be a cruel, judging and corrupt area that can be scary to involve yourself with. That being said, the mass media has had its historyRead MoreThe Media And Society Influence On Gender Roles1116 Words   |  5 Pagesterms of the social world in which you live. The media and societies influence on gender roles Introduction Gender stereotypes are everywhere. ‘Both masculinities and femininities come into existence at specific times and places and are always subject to change.’ (Connell, 1995: 185 cited in Wharton, 2012: 6). The term gender is a ‘doing’ word. It is a constant, active process. A role, is the expected behaviour which is associated with a status. Roles are performed according to social norms, sharedRead MoreGender Roles Today s Media867 Words   |  4 Pagesyou’, and the biggest one for me was don’t burp in public. It is these standards that shape our societies view on how a woman should act and vice versa for men. Society aides the conformity of gender roles through role models, toys, and even media. To exhibit some gender roles in today’s media there are two gender specific commercials to demonstrate masculinity and femininity. In 2011, Miller Lite, aired a commercial belittling a man about his masculinity in order to advocate Miller Lite th at it is theRead MoreWomen s Media And Gender Roles1492 Words   |  6 Pagesin society through the media. Mass media are a reflection of society informed by particular power and values (Stirinati, 2006). Although the representation of women is not a copy of reality, mass media act as image and message,’ should be’ a reflection or representation of society (Hollows, 2000). This contributes to condemn gender role in the media and in real society, which leads women to be annihilated and limited in the media. In 1978, Gaye Tuchman called women’s in media situation ‘symbolic annihilation’Read MoreGender Roles : The Media And The Ideology Of Men891 Words   |  4 Pagesbeing masked under a scheming interpretation placed by the media. The media and the ideology of men plays a dominant role in setting expectations and standards that a woman shouldn’t be responsible to hold. In â€Å"Mixed Messages†, the relevance of gender roles are displa yed through categorizations that the media uses to depict the different and many roles that a women must hold under the oppression of men as an object to society. Current media does not openly express the continuous oppression of womenRead MoreThe Media s Influence On Gender Roles1042 Words   |  5 PagesThe media is a well-known, influential aspect on gender roles that broadcast negative messages to society through television by the images that are mainstreamed, which has an effect on people’s thinking process. Television brainwashes both men and women to believe they are not perfect, unless they have the body image of a celebrity. Though it is just a fantasy and not reality, â€Å"81% of 10 year girls are afraid of being fat, half of those girls believe they feel better about themselves when they were

Business Associate, Engineering, Computer Science, and Education Graduates Currently in Highest Demand 2019

Part of choosing a college major involves considering future employment prospects. A recent survey is giving students inside information into the current job market. Based on the responses of over 1,000 students from more than 200 colleges and universities, employers most often hire graduates with the following top 4 majors: 1. Business Associate Degrees Business degrees refers to graduates of accounting programs, finance programs, and marketing programs. Popular universities where students are pursuing business associate degrees include: Westwood College. Bellevue University. ITT Technical Institute. Lincoln College Online. Saint Leo University. 2. Engineering Degrees The largest engineering specialties are mechanical engineering and civil engineering. Major engineering colleges are Warren National University and Westwood College. 3. Computer Science/MIS Degrees Computer science and MIS (management of information systems) majors were one of the largest groups of graduates hired in 2017. Top schools for computer degree programs include: Westwood College. Bellevue University. ITT Technical Institute. Lincoln College Online. Saint Leo University. .u2d5864b1db839b23a0abb0bcb2beca9d { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u2d5864b1db839b23a0abb0bcb2beca9d:active, .u2d5864b1db839b23a0abb0bcb2beca9d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u2d5864b1db839b23a0abb0bcb2beca9d { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u2d5864b1db839b23a0abb0bcb2beca9d .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u2d5864b1db839b23a0abb0bcb2beca9d .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u2d5864b1db839b23a0abb0bcb2beca9d:hover .postTitle { text-decoration: underline!important; } READ Health Care Consulting - A Growing Demand4. Education Degrees Associate, bachelor, and graduate education degrees were also in high demand in 2017. Education alumni are graduating from schools like: Kaplan University. Jones International University. Ashford University. For more information about choosing a college major, prospective students are encouraged to visit College-Pages.com, the leading education and career resource website. Students can search for degrees based on major of interest and school of choice. To request more information from any school listed above, simply click on the school and submit the information request form. Related ArticlesHow to Find a Quality Online Computer Science SchoolOnline Computer Science Courses Offer Multiple SpecialtiesEducation in the Computer Science FieldThe Relationship Beteween Computer Science and EngineeringSchools, Colleges, and Institutes of TechnologyStudying Computer Science Through Distance Learning

Comparison Between England And Pakistan - 2000 Words

I think these few sentences give a great contrast between England and Pakistan. In england like America, our ‘gender roles’ are much more fluid and grey like our society. It’s expected that a man should cook for his wife so that she doesn’t have to work and come home to cook, and also expected for the women to do the same. Not only that but also grocery shopping itself, must have been a culture shock for them. It mentions later on in the book that they were a poor family, and while they probably were able to buy some foods it wouldn’t compare to the alleys of boxed and canned foods that have become part of our culture. Things like the super market, we’ve grown to not really think about what our lives would be like without it, while they had to grow accustomed to it. While my previous statement was about how different their nation is from Western civilization, it is with these few words I’ve come to think otherwise. That is not to say that they are not different, but they also have some similarities that we may not think of. Just as people in our culture love to go out with a crumpled twenty into the streams of stores, fondling the paper as they decide where to spend it, people in Swat may not be so different. It’s just not a shopping center now, but a bazaar. But once again it is still different and once again so similar. Malala talks about how her father would come to her mother for advice, and be looked on as weak. At first glance, this seems odd. Isn’t thatShow MoreRelatedA Comparison of Two Poems Presents from my Aunts in Pakistan by Moniza Alvi and Search for my Tongue by Sujata Bhatt734 Words   |  3 PagesA Comparison of Two Poems Presents from my Aunts in Pakistan by Moniza Alvi and Search for my Tongue by S ujata Bhatt In this essay, I will be showing you how the writers use their own poetic devices within their work to their advantage and how the poets have used different themes to overcome in their own poems. To begin this essay, I will be presenting to you how Alvi and Bhatt have used different viewpoints within their poems to put across their message to the readerRead More Compare how Nichols and Alvi explore the issue of identity in Hurricane1101 Words   |  5 PagesCompare how Nichols and Alvi explore the issue of identity in Hurricane Hits England and Presents From My Aunts In Pakistan In this essay I aim to compare the two poems Compare how Nichols and Alvi explore the issue of identity in â€Å"Hurricane Hits England† and â€Å"Presents From My Aunts In Pakistan† In this essay I aim to compare the two poems â€Å"Hurricane Hits England† by Grace Nichols and â€Å"Presents From My Aunts In Pakistan† by Moniza Alvi. I aim to analyse the language and structure shape of different Read MoreEducational System of Uk and Pakistan5961 Words   |  24 PagesBulletin of Education Research December 2007, Vol. 29, No. 2, pp. 43-57 Education System of Pakistan and the UK: Comparisons in Context to Inter-provincial and Inter-countries Reflections Muhammad Saeed* Abstract This paper addresses the comparisons of the education system of Pakistan and the UK from six dimensions i.e. education and training authority, educational structure, curriculum formulation, assessment and evaluation, supervision and management, and teacher education and trainingRead MorePostmenopausal Women With Hip Fractures1035 Words   |  5 Pagesreplacement. â€Å"805 postmenopausal women, scheduled for joint replacement were identified by daily monitoring of orthopedic admissions between January 1995 and June 1998, including 262 women admitted to Brigham and Women’s Hospital with acute hip fracture and 543 women scheduled for elective joint replacement either at the Brigham and Women’s Hospital or the New England Baptist Hospital in Boston, Mass. Postmenopausal women who experienced either natural or surgical menopause with amenorrhea for 12 monthsRead MoreThe Cultural Dimensions Of Pakistan1967 Words   |  8 Pagesthough my Pakistani culture is immediate based on ethic background, I do find myself being a mix between the Pakistani culture and the British culture, both of which are very important to me and have influenced my thinking in varied ways. Pakistan can be seen as a very collectivist society, scoring a low score of 14 on individualism on Geert Hofstede’s culture comparison chart (Hofstede, Country Comp arison, 2016) therefore proving it, as it is communal and joint and there is a sense of commitment andRead More The People in Night of the Scorpion and My Aunt in Pakistan Essay1948 Words   |  8 PagesNight of the Scorpion and My Aunt in Pakistan Compare the way in which the poet presents the people in Night of the Scorpion and Presents from my Aunt in Pakistan. We live in a world of many cultures and each has it is own way of communicating and two very different poems reflect this. In order to compare and contrast the traditions which have become apparent within the poems; ‘Night of the Scorpion’ by Nissim Ezekiel and ‘Presents from my Aunts in Pakistan’ by Moniza Alvi, further analysisRead MoreStudy Plan Pakistan Studies2636 Words   |  11 PagesPrepared by: Altaf Ahmed Sheikh - CSS - 2011 Altafsheikh1988@gmail.com Composed by: Redmax! PAKISTAN AFFAIRS STUDY PLAN Study Area – I: Evolution of Muslim Society in the Sub-Continent 2007 – Critically evaluate the contribution made by missionaries in the growth of Muslim society in the Sub-continent of Indo-Pak. 2006 – Describe the most notable feature of Muslims in India in the light of their monotheistic religion and egalitarian social structure. 2005 – Summarize the political scene of the subRead MoreAn Unknown Girl by Moniza Alvi1883 Words   |  7 Pagesspeaker’s identity is split between East and West. The poem itself is centered in the middle of the page. From what the reader knows of Moniza Alvi, they can deduce that the centering of the poem is symbolic of her own division between the Pakistani and Eastern aspects of her identity, and its more pronounced English and Western aspects. The poem is evenly placed between the two sides of the page, just as the speaker’s identity is divided between Indian and Pakistan, and England. Additionally, the speakerRead MorePolycentric, Ethnocentric, and Geocentric Approach to International Management1345 Words   |  6 Pages  1. (Chapter 2) What is the difference between a polycentric, ethnocentric, and geocentric approach to international management? What key factors should a firm consider before adopting one of these approaches?    Polycentric approach to international management is the policy involved hiring and promoting employees who are citizens of the country that host and operates the company. The polycentric approach is best used in order to maintain low hiring costs. Communication is easier and companiesRead MoreOutline Of A Program On Immunization3109 Words   |  13 Pagesimmune to an infectious disease by the administration of a vaccine. Vaccines typically stimulate the body’s immune system to guard against subsequent infections in the person. Immunisation is a proven, cost effective, process that is estimated to save between 2 to 3 million lives annually (WHO 2015) In May 1974 the expanded program on immunization (EPI) was launched by the world health assembly (as it was then known) to improve on the successful reduction of small pox infections around the world (WHO 2014)

Culture and Organization Leadership and Employee

Question: Discuss about the Culture and Organization for Leadership and Employee. Answer: Introduction Virgin Atlantic is one of the leading international airline companies in the world. It is a British corporation that falls under the Virgin Group of companies whose founder is the business tycoon Richard Branson (Schein 2012).Virgin Atlantic was established in the early 1980s as a result of the meeting discussion between Richard Branson and Randolph Fields, whose objective was to create an airline that would operate between the United Kingdom and the United States. Popularly known at that time as one of the prominent personalities in the rock and pop music, Richard Branson vision as leader was to create an opportunity of diversifying his business career(Abdi Sharma 2011). His cultural beliefs, coupled with enthusiasm and characteristic energy guided this business mogul to establish and inaugurate the Virgin Atlantic first flight in 1984. In the early 1980s, the top priority in the airline industry was transportation services and not quality customer services. When Virgin Atlantic ent ered into the aviation sector in 1984, it based its services on satisfying the diverse needs of its clients and therefore, it developed strategies aimed at providing quality services to airline travelers at relatively low costs. Based in Heathrow and Gatwick airports in London, the company operates its flights from Heathrow to New York, Tokyo, Hong Kong, San Francisco, Miami, Boston, Los Angeles, Delhi, Cape Town, and Johannesburg. Moreover, Virgin Atlantic operates its flights from Gatwick to other major cities across the globe such as St. Lucia, Orlando, Barbados, Grenada, Port Harcourt, Las Vegas and Antigua. The company also plans to create other new airline routes in other countries including Cuba and Nigeria. The company has pioneered some innovations in the aviation industry and setting new standards of customer services, which have given it a competitive advantage in this competitive business sector (Russ 2011). This report will particularly evaluate the impact of leadership style (Robert Bransons style) on company culture (Virginia Atlantic) and explain how he played a role in changing the culture and bring innovation. Outline of the theoretical framework selected The theoretical framework chosen for the discussion of the impact of leadership style on organization culture is GLOBE. The term GLOBE is an acronym for Global Leadership and Organizational Behavior Effectiveness. GLOBE project is a study which was conducted by Robert House in 1991(Herbane 2011). This theoretical framework is utilized in the study of the relationship between the societal culture and leadership in a particular business organization using multi-method and multiphase research projects. Hence, the components of the GLOBE framework are relevant to the purpose of the report. This theatrical framework is divided into two main categories which include the cultural dimensions of global leadership and culturally endorsed implicit leadership. The GLOBE framework identified nine dimensions based on which the companies culture depends which are as follows: Uncertainty avoidance- This dimension emphasizes on approaches that the organization utilizes to avoid the unpredictable event that can have a negative impact on its operations (Zhang Bartol 2011). The organizations whose corporate culture is based on uncertainty avoidance always strive to minimize the chances of the occurrences of the unpredictable events such as natural catastrophes such as Hurricane, Tsunami, accident, and outbreak of contiguous diseases. Apart from natural disaster, other unforeseen uncertainties that most of the organizations try to avoid are terrorism, political instability, and global economic crisis (Hartnell, Ou Kinicki 2011). The aviation industry has experienced such challenges which have negatively affected some the aviation industries. For instance, the September 9 terrorist attack in the United States attack leads the crush of o passenger airplanes that lead to the destruction of properties and loss of many lives. Also, the outbreak of Ebola in some A frican countries forced most of the airline companies to suspend some of its airline travels in the affected countries in response to the international airline management body directives. The objective of suspension of airways travels in these countries was a strategy of prevention of the spread of the Ebola virus in another country (Hickson Owen 2015). These incidences led to the financial loss most of the companies in the aviation industry due to the reduction in the number passengers within this particular period. The Virgin Atlantic company has gained some lessons from such experiences and has developed strategies to address such challenges so as to avoid adverse economic crisis that can affect its operations. For instance, the company partners with security and intelligence agencies of various countries, to get crucial information of the security status in the countries in which it operates to avoid potential terrorist attacks(Herbane 2011). Assertiveness- This global leadership dimension is concerned with organizational cultures in which the members of a particular business enterprise experience insistent and aggressive relationships. This category of GLD has split assertiveness into two forms; high and low assertiveness. High assertiveness refers to the ability of the members of the organization to air out their feelings and perceptions towards a particular issue without fear. Individuals with high assertiveness can differ with other another while focusing on such traits as likeability and problem-solving skills (Bell Kozlowski 2012). Citizens from countries such as Singapore, Germany, and China are considered to be of high assertiveness. On the other Koreans, Russians and Brazilians are of low assertiveness. Institutional collectivism- It encourages collective allocation of resources in the organization. Institutional collectivism also lays emphasis on the importance of teamwork in realization of attainment of the goals of the organization. All the departments of the organization work together as a team to ensure that all the operations of the company run smoothly will minimal interruptions and disruptions (Lunenburg 2011). Group collectivism- It concerns with the level of how members of the business organization show superiority and faithfulness to the management. An individual with high in-group collectivism displays high levels of cohesiveness, cooperation, and commitment to the organization. Such people have high levels of job satisfaction and job retention thus they contribute to reduced turnover rates in the company(Alvesson Sveningsson 2015). Future orientation- It is concerned with the extent to which the members of the organization can engage in oriented functions such planning, capitalizing and planning for the future events. The organizations which are future-oriented focus on planning as well as preparing for unpredictable future events. The company develops long-term strategic plans that help them to address the unexpected future challenges and thus avoiding unprecedented losses. Power distance- It focuses on the degree to which the participants of a particulate company acknowledge that the leadership power needs to be distributed equally within the organization. This aspect of GLD leads to the formulation of leadership style that is applied in the administration of a particular organization (Laeequddin 2011). Performance orientation- It is the approach by which performance improvement and excellence is used by means of rewards and other forms of encouragement in society. High performance oriented societies have characteristics of value training, explicit communication and regard formal feedback as very important, whereas the low oriented societies value family relationship and harmony within the environment (Diehl et al. 2014). Gender differentiation- Gender difference is defined as the role of gender differentiation and preference in societal development and goal achievement. Humane orientation- It is related to the degree to which a society rewards individual for being fair and altruistic. Rational for choosing the framework The rationale for choosing the GLOBE theory for this essay is that the researchers for this theory based their study in a wide geographical area and involved many business companies. Therefore, this theory is very relevant to the Virgin Atlantic because it is a multinational corporation handling clients from diverse cultural backgrounds across the globe. Other theories that explain organizational culture include Hofstedes theory and Scheins model. These theories have not been selected for the study because only explains the cultural components of the organization without shading light on the leadership aspect of the organization, whereas the central focus of this essay is to evaluate the impact of leadership style on organizational culture. Hence, Hofstedes model gives little idea about the critical role of Virgin Atlantics leader in building effective organizational culture and achieving organizational goals. On the other hand, Scheins model is not relevant to the Virgin Atlantic be cause it only explains the cultural dimension of the organizations according to strategic goals and philosophies and not according to leadership style. Hence this model is not relevant for the topic content of this essay. Discussion of central topic Richard Branson, the CEO of Virgin Atlantic had a very dynamic leadership style and he is highly renowned for the success of his bran, Virgin. His brand Virgin, covered a variety of business starting from airlines to bridal wear, mobiles phones, pension plans and music. His varied business indicates he became stronger with diversification in business. According to GLOBEs findings, leader effectiveness lies in the societal as well as the organizational context. Hence according to country and society context, the impact of Richard Bransons leadership style can be evaluated according to the GLOBEs nine cultural dimension. It will help to discover his values, beliefs and practices in the creation organization culture (Chhokar et al. 2013). GLOBEs study mainly gave six leadership styles across cultures and the leadership style of Richard Branson will be evaluated according to the nine dimension analysis. Richard Branson had a charismatic and transformational style of leadership. The description of work culture of Virgin Atlantic Company will reveal the influence of Richard Branson behind this culture. The organizational culture of a particular business organization provides a roadmap for the employees, managers and other stakeholders towards the realization of the set goals. It reflects the beliefs and values of a leader in the organization (Hogan Coote, 2014). The vision and mission statement of this British airline corporation reflects its organizational culture and leadership behavior. The aim or Richard Branson was to provide a seamless experience to its clients from booking to disembarking at their respective destinations. Therefore, to achieve this goal, he tried to understand the dynamic needs of the travelers. Another aim of Richard Branson was to provide world class quality innovative services at a fair value for money for the customers from all market segments. He enabled the key stakeholders to enjoy the value of their investments and be more willing to invest and expand the operations of the organizations worldwide. He had put in place strategies that will help it to expand and improve the quality services they offer to the clients. Such strategies include the expansion of the current airline route establishment new routes in the other parties of the world that have not the company has not yet explored (Researchkorner.blogspot.in 2017). One of the reasons for success of Virgin group is that its leader Richard Branson had a clear vision of the brand, its culture and the core mission. As stated by Branson, he regards Virgin as a fun and adventurous brand which offers great value as well as quality. He wanted every employee to at the same page with the brand and follows the same direction. It was also necessary to eliminate any risk in the organization. He also wanted innovative thoughts and ideas for the brand (Urso 2017). Hence this action of Richard Branson reveals the high uncertainty avoidance attribute of the company. Any form of innovation is associated with unpredictable risk and they were prepared for taking this challenge. Therefore, he had performance oriented leadership style and he wished to inspire people around a vision (House et al. 2013). The culture created by Richard Branson also depicts humane orientation that is encouraging altruistic and fair practice at the organization. Branson spends maximum part of his time on non-profit ventures and he is committed to giving through their company. For example the Virgin Mobile Free Fest is held every year in Columbia and the company focus on donations and charitable works. The leader was also focused on safety issues. Airline companies such as Virgin Atlantic are considered as a source of national pride and often take a critical position in regarding a countrys income and employment opportunities. In this regard, the management of this company works around the clock to ensure that the safety of the passengers is given priority. Fatal injuries and deaths arising from flight accidents can adversely affect the brand image and the operations of the organization and therefore, the leader takes safety as the central focus of its activities (Lunenburg 2011). Richard Branson is of the idea that Virgin Atlantic is not simply a group of people, it is a representative of desired goals. He gave an institutional collectivism culture by his motivating style of leadership. In order to get the best out of his people, he tried to become a great listener as well as great motivator. He appreciated the efforts of best people and gave chance to employees to flourish in their role. Hence, the institutional collectivism dimension at Virgin Atlantic was about collective action to provide not just a company to employees but also a lifestyle. Richard Bransons power to motivate employees by his unconventional attitude also led to the rise in individual collectivism work culture. This was also possible also because Branson was clear about what he exactly wanted and he instilled the core vision in all of them who were connected with the organization. He did many meaningful things that motivates employees as well as audience to build their relationship with br and (Urso 2017). Richard displayed the desired assertiveness and aggressiveness required by a brand to grow and prosper. One of his greatest business attribute was that he projected Virgin as a cool brand. Monet is not a measure of success for him, the excitement that the work offers is. Hence, the staffs of virgin do not have competitive salaries but they enjoy being a part of Virgin. Richard wanted to retain employees by the work culture and not by the power of money which other organizations normally do. He was successful in providing a work culture where everyone was proud to be part of the team. He himself had the belief that business should be fun and the desire to win should be necessary. Therefore his adventurous spirits was infectious and he inspired the staffs to deliver their best. The excitement and challenges in the job kept the employees happy and competitive. It also reflected in the sales and profit margin of Virgin (Abubakar 2016). Virgin Atlantic had adhocracy culture meaning its business was driven by innovation and such organization is comfortable even during drastic change period. The innovation was possible because Richard gave the staffs the flexibility required to adapt to new ideas without any hassle. Richard was responsible for giving an organizational culture which was now renowned as the counter cultural enterprise. It had low power distance which means the culture was not dominated by unequal power distribution, everyone was recognized for their role in the company. Richard Branson encouraged feedback from employees all level (Azar Brock 2010). The culture is an example of the ripple effect theory where culture is at the top and the main actions are reinforced by the leader (Ivanov et al. 2014). They have an informal culture were not just the leader but the employee was also accountable for the well-being of the company. This successful culture was built by Richard Branson by means of his entrepren eurial skills and tactical directions (Abubakar 2016). Gender inequality is low in Virgin Atlantic and all were given the option to give their best performance irrespective of gender or job position. Richard Branson had a transformation style of leadership and he paid least emphasis on hierarchy within companies. His adventurous personality reflects in Virgins brand image and organizations culture. He exercised his leadership style in various managements levels within Virgin Atlantic and empowered everyone to contribute towards the goals of the company (Dudovskiy 2017). Performance orientation is highly seen in Virgin Atlantic. The leader was focused in hiring the right people in the job so that they contribute corporate performance. The culture was developed according to constructivist ideology and product, service and style was given by the employees. Richard gave many liberty to employees which helped in increasing the employees loyalty towards the organization. His little attention to hierarchy in the company reveals his participative leadership style. The main components of his leadership style was individual staff consideration, idealized motivation and intellectual stimulation which helped to bring the desired innovation as required according to industry demands. Virgin had an open culture with friendly staffs and this provided encouraging work environment to employees. They always had a high morale and this contributed to success (Abubakar 2016). Richard Branson believed in reputational branding rather than traditional branding which highly reflect future orientation. He gave consumers innovation, reliability , value for money and adventure at work. With the focus on future, he planned many wise marketing strategies such as generating free media instead of focusing on the conventional promotion style. He manages media events in very unpredictive style which media loves and his brand image was automatically displayed throughout the world. He did not expected his people to follow him blindly, he gave them the liberty to think and innovate. Hence, he was influential in promoting talent from within. While other preferred to grow the size of their organization, he kept the company small. It helped to preserve the unique energy and organizational efficiency. He maximized his entrepreneurial spirit more than bureaucratic skill (Dudovskiy 2017). Therefore, his action truly depicts simple living and high thinking to achieve the pinnac le of success. Conclusion The main purpose of this essay was to evaluate the impact of leadership style on Virgin Atlantics culture. The GLOBE framework was chosen for conducting the leadership styles analysis and making of the culture of Virgin Atlantic. This analysis revealed the unconventional and transformative leadership style of Richard Branson. He used his entrepreneurial skills and adventurous spirit to create an informal work culture where every staff was proud to work. The work environment was casual and everyone was friendly. A supportive and motivating work climate was given to employees who inspired them to give their best and move ahead in the direction set by Richard Branson. The constructivism approach was used to build the organization culture and a ripple effect was created to pass on the competitive and adventurous work spirit to all work members. Hence, a leaders role is critical in motivating the team and extracting the desired performance outcome in set time frame. 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